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Jen Hyun Wook Choi

Welcome to my brain

Welcome! I’m Jennifer (Hyun) Choi, a mechanical engineer, project manager, and digital artist with a passion for blending innovative technologies with product development. With years of experience at Nike and expertise in additive manufacturing, adhesives, and advanced footwear technologies, I specialize in driving impactful solutions that enhance product performance and production efficiency.

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As a core contributor to Nike’s Innovation and Product Creation groups, I’ve spearheaded projects that push the boundaries of prototyping, bonding processes, and additive manufacturing. My hands-on experience includes everything from setting up state-of-the-art testing facilities to leading cross-functional initiatives that reduce costs and streamline workflows.

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Beyond engineering, I’m deeply passionate about digital art, where I explore the intersection of creativity and technology. This passion informs my approach to problem-solving, allowing me to bring a unique perspective to technical challenges. Whether it’s designing advanced materials or creating visually striking concepts, my goal is to engineer solutions that inspire and perform.

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Explore my portfolio to learn more about my work, skills, and journey. Let’s connect and create something remarkable together!

©2024 by Jen Choi

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